Digital Marketing / Marketing and advertising / Online Marketing are some of the most used terms of the profession today. However, it is sadly just a couple of jargon for most of individuals who hear it and employ it to convey their minds. What exactly is digital marketing and what part of it important for today’s business personality? We’re here to break it down in which you in the simplest words possible.
Online Marketing will be just marketing of your product or service onto digital platforms so as to hold onto your loyal consumers as well as increase your reach to new potential target audience rather quickly.
That is this task. That is what Online marketing may be. There are some further questions need attention to solve your confusion; such as:
Is digital marketing the same as social media affiliate marketing?
The answer is absolutely. Digital / Internet marketing is really a wider concept than the social media marketing in the sense that, all interpersonal networking platforms are available digitally i.e. over the internet. However, there are other platforms that fall under digital marketing aside social media promotion and marketing.
What are the concepts and platforms of digital marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing promotions. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of the product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Search-engine. Search Engine Optimization is a means of developing your website’s content in a way that allows the search engine’s algorithm to crawl and try out your website efficiently. It may be a way to get higher rankings associated with search results on search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every webmaster as it assists you to stand out among the sea of websites we see recently.
Social Media Marketing is a concept that comprises of campaigns designed to trade your product or service on social platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it to be able to products that have a B2C segment.
There is a stimulating concept called Re-marketing in Internet marketing which enables us to reach to the potential consumer base multiple cases. It can be seen as following a consumer on various platforms, websites and showing your personalized ad copy these so as aid keep reminding them regarding their visit to expenses.
This also enables us to maintain another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds for example.
However, for an incredible digital / Web marketing experience, a campaign needs to be developed using all the above mentioned channels.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771